The purpose of Law No. 6698 (Turkish Personal Data Protection Law) is to protect the fundamental rights and freedoms of individuals, particularly the right to privacy, in the context of personal data processing. It aims to establish legal standards for the secure and lawful handling of personal data, ensuring transparency and accountability for data controllers and processors. Additionally, the law seeks to promote trust in data-driven activities by setting clear guidelines for data usage and safeguarding individuals against unauthorized or harmful practices.