Persona

26/03/2020

I estimate to market at next 5 to 10 years time range for this product.

And create a persona according to this time range. And found out, a generation which cares producing their own foods and healthy/organic eating will be dominate this time range.

https://drive.google.com/open?id=1ws5ve7rEp191Lf9EX7Q6Irt1GZD-IHwT

 

References:

https://www.fastcompany.com/90222618/what-the-future-of-food-will-look-like-in-2038

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2678872/

https://www.forbes.com/sites/josephcoughlin/2019/06/09/3-food-trends-inspired-by-millennials-that-older-consumers-are-eating-up/#2f2f1d357b96

https://wa.kaiserpermanente.org/kbase/topic.jhtml?docId=ad1169

https://www.forbes.com/sites/deeppatel/2017/08/26/food-leaders-take-notice-how-millennials-are-changing-the-way-we-eat/#6caf61de7175

https://gizmodo.com/eight-futuristic-foods-youll-be-eating-in-30-years-1790570240

https://www.mintel.com/blog/food-market-news/what-they-are-eating

Changes in Eating Habits Over the Years: Comparing Diets Now & Then

https://www.bbc.com/news/magazine-18813075

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3179429/

https://www.campaigncreators.com/blog/the-6-types-of-millennial-you-should-be-marketing-to

Cultivating the next generation of farmers

https://www.webopedia.com/TERM/M/millennials.html

https://www.ambius.com/blog/the-future-of-food/

https://www.inc.com/business-insider/millennials-food-industry-preferences-eating-out-restaurant-prepared-meals-catering.html

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.216.2538&rep=rep1&type=pdf

https://journals.sagepub.com/doi/abs/10.1177/147078539904100104

https://www.uschamber.com/co/good-company/the-leap/grow-your-own-food-startups

https://www.washingtonpost.com/lifestyle/wellness/9-ways-millennials-are-changing-the-way-we-eat/2018/02/20/6bb2fe60-11eb-11e8-8ea1-c1d91fcec3fe_story.html

https://books.google.com.tr/books?id=sYK0DwAAQBAJ&pg=PA279&lpg=PA279&dq=next+generation+grow+their+own+food&source=bl&ots=uMmyesFjk9&sig=ACfU3U0GNhwCiaf-vxrNGSvK6qcy1j3siQ&hl=tr&sa=X&ved=2ahUKEwjMqYGWjLfoAhUvgnIEHX6JA10Q6AEwE3oECAsQAQ#v=onepage&q=next%20generation%20grow%20their%20own%20food&f=false

https://www.brandwatch.com/webinars/beyond-millennials/

https://www.propertyvista.com/your-millennial-marketing-persona/




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