Generation N

Generation N (as in Network) relies on technologies from computer or cell phone-based instant messaging (IM) to Google and Wikipedia and has grown accustomed to instant communication, instant gratification and ongoing multitasking. Generation N has also been called

  • the “Millennials,”
  • “Generation Y”
  • the “Net Generation”
  • the “Dot-Coms”
  • the “Echo- Boomers”
  • the “iGeneration”
  • the “Me Generation”
  • “Generation-D” (digital) and
  • the “Nexters,” (Shaw and Fairhurst, 2008),

it refers to  for persons born after 1980.

Tapscott’s book, Growing up digital: the rise of the net generation, provides new evidence obtained from a vast sample of interviews with people from different generations in a variety of countries, and from ethnographies performed inside people’s homes. In his work, the issues analysed a decade before are reconsidered, and the changes that have occurred throughout the period are also studied. According to the evidence presented in this book, the experience of the current generation has changed radically compared to previous generations. The current Net Generation, in the words of Tapscott, with its vast experience and familiarity with digital technology and its varied associated practices, is called upon to play a central role in the political life of the 21st century.